Have you ever wondered why some rooms feel cozier than others? Or, conversely, why you might feel more energetic in some places and more tired or relaxed in others? Beyond aesthetics, colors can influence our emotions, behaviors, and even our well-being. This science is aptly called color psychology and it’s used every day by marketers, salespeople, interior designers, and – as you guessed it – painters.

The livelihood of your business or brand is based almost entirely on its marketing. Arguably, everything you do is marketing, from the quality of work you produce to how your team handles customer service interactions. Even the facade of your building can reflect brand identity. After all, would you prefer walking into a building with a shoddy paint job or one that looks bright, clean, and well-maintained?

After the pandemic rollercoaster of the past few years, people have been trying to find ways to give themselves a new beginning. For those who haven’t moved to a brand new place, others have opted to give their homes a makeover so that this next chapter feels fresh and exciting. But with so many costs going up, many people are struggling to turn the page. Luckily, you don’t have to break the bank to make that happen.